Attitude Awareness and Usage studies feature a range of questions that aim to shed light on a customer’s relationship with a particular brand. Data collected offers insight into consumer attitudes, perceptions and history of use of a product or service. The product can be a consumer good, a service offering, a pharmaceutical product, medical device or technology offering. The research is designed to offer the client insight into why specific users do or refrain from doing certain activities related to brands. Activities may include purchasing habits, brand loyalty and recommendations to colleagues or peers.
|
