Brand Institute conducts a Brand Architecture project that utilizes a proprietary methodology called Brand AIM™ (or Brand Architecture Instrument Methodology) designed to evaluate the brand instruments for a particular business entity, product or service in relationship to the current product portfolio, competitive environment and future identified product offerings.
Brand instruments may include the core brand message and brand values, etc. utilized in support of an overall brand identity. The proprietary methodology is applied and customized for a particular industry (e.g. health care, consumer goods, education/training, technology, etc). Typical process flow includes an Audit, Brand Strategy Options, followed by Creative Ideations to support the overall recommendations. A Brand Architecture project is designed to provide clients with expert advice in brand naming strategy for a particular brand.
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