A Brand Positioning or a Brand Re-Positioning study is a quantitative online research tool that helps to understand a particular product or service in the competitive marketplace. 
The objectives of a brand positioning study are to identify the perceptions of your brand and determine unique features that differentiate the brand from competitors. 

Based on the data collected, Brand Institute will utilize statistical methods such as regression analysis to develop derived importance, while using likert scale importance ratings for stated importance. Also, by understanding how respondents perceive the brand and the competitor brands on key attributes/benefits, Brand Institute can create a perceptual map to understand the positioning of the brand and competitor brands in the marketplace.  Brand Institute also may conduct use quadrant analysis maps to identify the strengths and weaknesses of a particular product, as well as to gauge the degree of importance of a given attribute.