A Customer Satisfaction Survey is online customized research designed with specific fact-finding metrics important or relevant to the organization or industry regarding a product or service. Customer satisfaction surveys provide the opportunity to gain a better understanding of how a brand, product or service is perceived by a target audience as well as the overall performance of the brand, product and/or service. In addition, comments regarding an overall experience or an individual aspect of the experience can be explored and reported back to the key decision makers. These questionnaires can focus on a general buying experience or they can be specified to an industry, e.g. auto, retail, service/hospitality, and transportation. The survey can be designed to help identify key areas or opportunities for improvement and to find out how satisfied the customer is with your particular brand, product or service.
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